Crisis Communications for COVID-19
Xem mô tả
0
Xem & Tải
0
Tóm tắt
Mô tả
Communication with employees, customers, investors, constituents, and other stakeholders can contribute decisively to the successful navigation of a crisis. But how should leaders think about what they are trying to say – and how to say it? This policy brief lays out simple frameworks that can be used to formulate the messages that leaders can and should – indeed, must – convey to help their communities and organizations make their way forward as effectively as they reasonably can.
Accepted Manuscript
Accepted Manuscript
Năm xuất bản
Tác giả
Leonard, Herman
Howitt, Arnold
Giles, David
Nhà xuất bản
Harvard University
